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May 30, 2008

BT Vision extends relationship with emuse

BT Vision which appointed emuse absolutely as its preferred supplier of next-generation interactive advertising services last summer, has now strengthened the partnership with a deal that will see the development of new IPTV applications.

Under the agreement, BT Vision will add a number of new services to OnVision magazine, a service, which it launched with emuse last December.

The two companies will now develop BT Vision Sports, advertising channel AdZone, a lifestyle magazine and a games service.

Emuse will build the applications in the Tasman browser application. They will then be migrated into the Microsoft Presentation Framework upon its deployment by BT Vision.

Emuse began using Tasman in December in preparation for the launch of OnVision. BT and emuse will operate the new services jointly.

 

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