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Packet Vision completes targeted IPTV ad campaign
Packet Vision, the video-advertising company, has completed the world’s first IPTV advertising campaign targeted at a predefined audience.
The campaign was targeted at UK university students. It featured a Mediacom financial client and ran each day on Channel 4 between 16 and 31 October. During the 40 second ad spot, students saw an ad for a different brand to the rest of the general viewing population.
This targeting was enabled by the integration of Packet Vision’s IPTV advertising solution within the Inuk Freewire service. Inuk Freewire is an IPTV network which provides triple play services to UK universities across the UK.
According to Charlie Horrell, Packet Vision’s CEO, the ad represents the first time IPTV has been used for targeted advertising. The company believes the service could eventually allow TV advertisers to target IPTV audiences based on demographic or geographic profiles.
Rhys Mclachlan, Head of Broadcast Implementation at Mediacom, believes the service could help to reduce costs for advertisers, by allowing them to use the service on a regional basis.
Packet Vision plans to develop the managed advertising service to include mobile TV, web TV and future video platforms.
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