Main:
IPTV Categories:
Featured IPTV:
News archives:
Tech news:
More:
Consumers reluctant to buy online content
According to a new survey by business law firm Olswang, consumers will tolerate online advertising, as long as content is free.
Although 84 per cent of respondents to the survey said they found online advertising intrusive, they were willing to tolerate the ads in order to have access to free content.
Over 30 per cent of respondents to Olswang’s third annual Convergence Consumer Survey said they streamed or downloaded movie and TV content on a monthly basis.
Watching free content on video-sharing sites such as YouTube, and accessing streaming music and podcasts are very popular activities, but the survey found that many people would be unwilling to pay for audiovisual content.
Three times more people consume free content than paid content, while those who do not yet access online content are three times more interested in free content.
According to Matthew Phillips, a media, communications and technology partner at Olswang, it will be challenging for service providers to overcome consumers’ reluctance to pay for content and advertising is likely to become the natural alternative.
The report suggests that companies should consider alternative business models to direct consumer payment for content.
Add to Bookmarks:
Related posts for Consumers reluctant to buy online content:
Dotlight launches beta version of Internet-based reality TV
London-based firm Hollywood Entertainment Exchange Plc, an online entertainment platform provider, is launching the Dotlight project, a website which ...
UK online TV market to grow to £181 million by 2011
According to a survey by Screen Digest, the UK market for online TV will be worth £181 million by 2011. However, the growth of movie downloads is exp...
Broadcasters miss-out on online revenues
According to new research from Vividas, a UK developer of video streaming solutions, broadcasters are missing-out on online revenue opportunities and ...
70% of TV audience goes online while viewing
According to a survey commissioned by video search service, Blinkx, almost 70% of adults in Britain go onto the internet while watching television. ...
ITV.com key in £150m online revenue plan
ITV.com is a key element in the broadcaster's strategy to make £150m in online revenue by 2010, according to Jeff Henry, Managing Director of ITV Con...
Previous: « Online piracy banned in France
Next: Delays to IPTV roll-outs »
Leave a Reply
Visited 765 times, 1 so far today