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MTG, Viasat in Telia IPTV deal
Modern Times Group, aka, MTG, an international entertainment broadcasting group, has announced that Viasat Broadcasting has signed a five year agreement with Swedish Telecommunications operator, Telia, to enable Viasat to market and sell its pay-TV channel packages to Telia’s 300,000 IPTV customers and broadband subscribers, beginning 1 June 2008.
Viasat’s free-TV channels TV3, TV6, TV8 and ZTV, which together account for a third of the commercial viewing in Sweden, will also be included in Telia’s ‘Lagom’ and ‘Stor’ packages.
The agreement will enable Telia’s Digital TV customers to access a total of 17 Viasat free-TV and pay-TV channels in six different Viasat channel packages (Viasat Silver, Viasat Gold, Viasat Sport, Viasat Film, Viasat Sport & Film and Viasat Golf).
The packages will be marketed direct to Telia’s customers by Viasat, at prices ranging from $13.39 per month for Viasat Sport to $50 per month for the Viasat Gold premium package of 16 Viasat channels and 29 third party channels.
The agreement allows Viasat to directly market its services to Telia’s broadband customer base. Telia have more than one million broadband customers and more than 300,000 IPTV customers, which represents approximately 90% of the total Swedish IPTV subscriber market.
The Viasat Gold and Silver packages include the Viasat Sport 1, 2 and 3 channels, and the five TV1000 thematic movie channels, Viasat Explorer, Viasat History, Viasat Crime and Viasat Nature.
The packages also include well known third party channels including the Disney channels, CNN, MTV and National Geographic Channel, which are already included in Viasat’s existing satellite DTH and IPTV offerings.
Subscribers will also have access to a catch-up TV service with over 100 hours of on-demand programming from TV3, TV6, TV8 and ZTV, as well as programming from TV1000.
MTG. Details
Modern Times Group is an international entertainment broadcasting group with the second largest geographical broadcast footprint in Europe.
MTG’s Viasat Broadcasting is the largest free-TV and satellite premium pay-TV operator in Scandinavia and the Baltic’s, and also operates channels in the Czech Republic, Hungary, Slovenia and the Balkans.
MTG’s TV assets are broadcast in a total of 24 countries and reach over 100 million people. MTG is also the major shareholder in Russia’s largest independent television network CTC Media, and the number one commercial radio operator in the Nordic and Baltic regions.
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