April 24, 2008

Concurrent Announces SCTE-130 Compliant Advanced Advertising Products

by Grant Draper

Everstream, who are owned by Concurrent, have released details of advanced advertising products that are compliant with the Society of Cable Telecommunications Engineers’ (SCTE) advanced advertising standard.

This is Everstreams first product that complies with SCTE 130 standards, formerly known as DVS 629, which is a unified platform for addressable advertising, providing inventory and placement, while merging content and subscriber metadata for targeting zones or, for targeting individuals.

 

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