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Worldwide availability of Warner TV branded channels
Warner Bros. is planning to launch a number of branded, video-on-demand, non-linear channels on a subscription- and advertiser-supported basis over a variety of delivery platforms around the world.
The new channels will be called Warner TV and will build upon the successful linear Warner Channel that has been operating for more than 10 years in Latin America. The aim of this new initiative is to create Warner Bros. branded entertainment destinations that will provide consumers with on-demand access to some of the studio’s top-quality programming.
Already operating in the UK, Warner TV is on Virgin Media’s digital cable platform and on BT’s IPTV television platform. The service is available to all on-demand subscribers and is not sold on a separate à la carte basis. Warner TV is the first branded entertainment channel in the UK devoted to TV series programming from a single studio provider and is one of the few branded destinations that is not associated with a linear channel in the UK.
In other territories around the world, Warner Bros. formed an agreement with Japan’s USEN Corporation for a Warner TV channel on USEN’s ad-supported broadband broadcasting service, GyaO, which began in September.
Another Warner TV service was launched in France on the Free IPTV platform on a subscription basis, which has already attracted more than 25,000 subscribers. This service is a combination of feature films and television series made available after their initial telecast on linear terrestrial broadcasters.
Warner has agreed a second deal in France with Orange, which will see a series-based Warner TV zone launched on its IPTV television on-demand service.
Many other negotiations are in final stages for other branded SVOD, AVOD and linear channels in a variety of countries during the coming months.
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