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IPTV makes mark in Europe
IPTV is making its mark in Europe, while it is just getting off the ground in America. European and Asian carriers have established enough of a consumer base that it is forecasted that subscriber numbers will reach 17 million by the year 2010, a figure considered conservative by some experts.
European phone companies are looking to IPTV as a way to strike back at cable providers who have introduced VOIP to consumers. The phone companies are retooling their infrastructure with fiber optic cables, and are boosting the existing copper wiring with DSL broadband technology.
The main challenge that is facing the phone companies’ expansion into IPTV is the unproven nature of the technology itself. The companies are combating this challenge with a cost effective charge. Technology bundles (including phone, television, and Internet service) are being offered for just 30 euros to 50 euros ($38 - $63).
Things are quickly falling into place for a market boom in Europe. Like many other countries, consumers are fed up with their cable providers and eager for a choice. There are still plenty of pitfalls to overcome. Slow remote controls, telecast piracy, and bandwidth are just some of the industry shortcomings.
IPTV is considered the premiere way to view sports programs. In a region that places a high value on their sports, the shortcomings will be quickly overcome.
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