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New Research Into On-Demand TV In UK
The results of a new survey which has been conducted by the Ericsson company, Redback Networks, to look into the usage of on-demand TV and Internet video by adults within the U.K. has just been released.
Redback is the maker of video-centric routers that are used on over 75% of the world’s most widely used triple-play networks.
Funded by Redback, and conducted by YouGov, the survey was designed to give an accurate, up to date account of viewing habits throughout the UK, and across multiple platforms.
The survey was conducted online, and was comprised of 2168 adult participants.
The results showed that 57% of UK residents watch around 10 hours of either on-demand TV or pre-recorded TV.
Women are slightly more likely to watch on-demand TV than men, with 58% for the former and 55% for the latter.
The highest users of the service turned out to be over 55s and 18 to 24 year olds at 60%, and 25 to 34 year olds being the lowest users, with 51%.
It was found that the most widely used means of recording TV was with VHS machines at 27%, Sky+ was the next most common, with 22% of users, 16% reportedly use internet services like BBC iPlayer to catch missed TV, and 11% are using on-demand TV services.
The survey showed that, out of the 57% of people who are watching on-demand TV, around a third of them are watching a minimum of three hours per week.
48% of people surveyed have watched video or TV via the internet, 70% of which used net-based on-demand TV services.
Of those who have used on-demand internet services, 48% have used it in the past 7 days.
Director of Sales and Operations in the UK for Redback Networks, Philip Wilton, said that the VHS was the fore-runner of on-demand TV viewing, and that the natural progression from that medium is now taking place.
Now the service to be looking out for is the internet video services, like the BBC iPlayer, which will in turn have a large effect on how service providers go about upgrading their networks.
Wilton went on to say that service providers have noted a rapid acceleration in demand for video over braodband, and now HTTP streaming traffic is superseding P2P video content downloads.
Internet video usage was once an edge demographic, it has now become a mainstream staple, and as such, the network is now being placed under a strain that it wasn’t intended to support.
With internet TV and video becoming so prevalent, the viewing habits of an entire generation are going to be dramatically different from the preceding one.
The survey also found that, 56% of those who watched internet TV or video would like better video content on the internet, 47% better internet TV quality, and 38% actually stated that they would like to watch more internet video content on TV, rather than by using their computers.
The most likely place to be viewing internet TV or video, according to 68% of people surveyed, is in the home office or study, and 39% in the lounge or communal room. 20% listed work as their place to watch internet TV.
The survey also asked what would entice more users to watch internet TV, and 56% believed it was more content available for free, 47% stated that better picture quality would entice more viewers, and 38% stated that the ability to watch internet TV on an actual TV rather than monitor would attract more viewers.
The actual content being viewed was largely short videos, with 42% saying that was what they mainly viewed, with general entertainment coming in next with 27% and news as the other main subject with 24%.
Out of all those polled, only 9% use their PDA or mobile phone for internet TV or video viewing.
All of the findings from the survey are available at Redback’s website, www.redback.com
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