• 
  
SUBMISSIONS

Main:

• Home
• News
• Blog

IPTV Categories:

• General IPTV
• ISP IPTV
• IPTV Media
• PVR
• TV On Demand
• World IPTV
• Audience Figures

Featured IPTV:

• Apple IPTV
• Microsoft IPTV
• BT IPTV
• Tiscali IPTV

News archives:

• May 2008
• April 2008
• March 2008
• February 2008
• January 2008
• December 2007
• November 2007
• October 2007
• September 2007
• August 2007
• July 2007
• June 2007
• May 2007
• April 2007
• March 2007
• February 2007
• January 2007
• December 2006
• November 2006
• November 2005

Tech news:

• IPTV Forums
• HDTV News
• VoIP News

More:

• Business
• Phones
• Cameras

September 12, 2007

Orange TV identity unveiled

Mobile phone provider, Orange, has unveiled the on-air identity for its Orange, TV service, due for launch this year. The service will be provided via a set-top box plugged into a television and broadband connection.

The design includes a series of animated characters, created by Red Bee Media, including a roadie, a ‘TV lover’ and a ‘clapper-loader’. The characters will guide viewers through different parts of the platform and promote services.

The characters will feature in 44 scenarios acted out on an orange stage in a black space, and will also feature on menu boards. The orange button on the remote control will take viewers through to the on-demand service.

Orange wants the characters to reflect the fun, warm and engaging nature of the service. The company aims to bring the simplicty of the Orange brand to digital TV.

Orange TV, which will include films, sport, entertainment and music tracks, will complement Oranges’s existing mobile and broadband identities. It will also include digital terrestrial TV channels, seven-day catch-up TV and video-on-demand.

 

Add to Bookmarks:

       

           

Related posts for Orange TV identity unveiled:

Orange to launch IPTV in UK
Mobile phone carrier and ISP, Orange, a division of France Telecom, is planning to launch an IPTV service in the UK by the end of the year, in order t...

Orange TV ready for UK launch?
Telecoms company, Orange, is believed to be ready to launch its long awaited IPTV service in the UK. The service was expected to launch in summer ...

Orange reviews IPTV plans
Mobile operator, Orange UK, is re-considering plans to roll out its IPTV service, because it is too similar to BT Vision. Orange IPTV has proved a...

Orange UK teams with Disney for IPTV launch
Orange UK has entered into its first video-on-demand content partnership for digital TV and PC rights, in preparation for the launch of its digital TV...

Orange partners with MGM for VOD service
Orange has extended its “24/24 Video” service through a partnership with US studio, Metro-Goldwyn-Mayer (MGM). Orange has secured a multi-year...




Previous: « Tiscali IPTV signs Setanta sports deal
Next: Microsoft talks to BBC about Xbox link »