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Horizontal IPTV opportunity sought by Samsung
Samsung’s Digital Video Broadcasting representative, John Adam, has called upon platform operators to give manufacturers an opportunity to develop an ever-greater range of devices for their services.
Samsung has recently been awarded a contract by BSkyB to develop receivers for its UK DTH service, commencing with Sky HD.
Speaking at the DVB press conference at IBC2007 in Amsterdam, Adam said the horizontal market has the greatest opportunity to integrate. He said that it was the expectation of Samsung that the DVB IP standards will enable a similar horizontal market in the emerging IPTV space. The company hopes that some of the pay-TV operators will embrace the horizontal market and bring their pay-TV services to a wider range of devices.
The DVB Project is currently developing a set of specifications for IPTV, nine of which have already been published, with a further five to follow.
Included in what would be the world’s first set of specifications for the interoperability of IPTV are an application layer, forward error correction, and an electronic programme guide.
It is predicted that IPTV will be one of the most discussed topics at IBC. IPTV remains the area that has yet to benefit from a DVB set of standards. DVB standards are maintained by the DVB Project, an industry consortium with more than 270 members. They are published by a Joint Technical Committee of European Telecommunications Standards Institute, European Committee for Electrotechnical Standardisation and European Broadcasting Union.
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