Blinkx prepares Internet Television Service

by Jan Harris

Video search engine, Blinkx, is preparing to launch its own internet television service.

The London and San Francisco based company expects Blinx Broadband TV to be available by March 2008.

The service will use peer-to-peer streaming technology and feature content from partners in a range of specialist areas, allowing advertising to be accurately targeted.

Blinkx has already signed up 225 content partners, including big names like Fox and NBC.

The company is aiming to provide a middle-range service, below top-end professional productions, but better quality than user-generated content such as that provided by YouTube and other video-sharing sites.

Blinkx hopes that its higher-quality offering will attract advertisers away from amateur video.

Its technology, which analyses video and profiles customers based on the searches they make, is designed to be able to more accurately target advertising than keyword-based search technologies used by search engines.

Blinkx is continuing to build up its content and recently partnered with Japanese anime TV network, GONG, to index its sci-fi, horror, heroic fantasy and epic space opera on Blinkx.com .

Blinkx now indexes over 18.5 million hours of content, making it fully searchable and available on demand.

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