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IPTV Industry Working to Unify
IPTV may be too confusing for the average consumer, but the industry is trying to clear the air. Many experts, from the likes of BBC, Motorola, and the Voice of the Listener and viewer, are participating in roundtable discussion groups to find mutual ways to unify marketing and meet consumer needs.
IPTV is the predicted way of the future. As early as 2015, 25% of all DSL broadband subscribers will be watching television through this technology. Already, the European telecos are embracing IPTV, with over half having launched their own service with even more scheduled to roll out in just one to two years.
Two of the challenges that are facing the IPTV are connection and content.
Content is king. People are watching less television. Broadcasters are concerned that a complacent industry will not push the edge of programming possibilities. The programs – no matter how they are delivered – must provide the viewer with something. The BBC is determined that it will continue to inform, educate, and entertain. It’s something all broadcasters should be focused on doing.
The connections are something that is provided by the telecoms. Because everyone seems to want something different, there is a multitude of ways to receive the same content. The industry is working to find a way to bring different companies together and still find a profit in the services.
Consumers are more concerned about what they see on IPTV than the technology behind it getting there. The industry experts are working to provide good content in a way that will be beneficial to all.
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