Online Viewers Up 28% in UK

by Jan Harris

According to new figures from Nielson Online, 21 million people in the UK access TV, video and movie sites online, a 28% increase.

The figures cover the period from September 2006 to September 2007.

The number of people in the UK watching TV, video and movies online has increased to 63% from 55% in September 2006.

People are also spending longer on the sites. The time spent consuming online content has grown from 641 minutes in 2006 to 1.2 billion minutes by September 2007.

The most popular site, YouTube, attracted 9.4 million UK visitors, who spent a total of almost half a billion minutes on the site.

BBC TV and film sites were the next most popular, followed by Lycos Europe Movie, Sky, ITV, Channel 4, Google Video, Odeon, TV-links.co.uk and TV.com.

Nielson Online monitored the usage habits of around 45,000 internet users who had voluntarily downloaded a data recorder onto their PCs, to obtain the statistics.

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