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October 4, 2007

Discovery Networks debuts Chop Shop online

As part of its strategy to integrate branded content across different platforms, Discovery Networks UK is to debut its car modification show, Chop Shop: London Garage, on its online video service.

The show will be available online four days prior to its TV premiere on the Discovery Channel, at 22.00 on October 8.

The 13-part series features Bernie and Leepu, two car enthusiasts who set up a car workshop in the Bangladeshi community of London’s East End.

Discovery Mobile’s Turbo content will support the launch, featuring behind the scenes footage and content from the first series to feature Bernie and Leepu, Bangla Bangers.

 

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