Panache Solves Major Challenges

by Grant Draper

Panache, a leader in technology based advertising, has announced new patent pending technologies, which enables delivery of ads through Web, Television, IPTV and handheld devices and helps monetize video, regardless of the platform.

“The current flux of video distribution and consumption options is challenging networks, publishers and advertisers on how to scale and operationalize new video monetization models,” said Steve Robinson, CEO of Panache. “Our customers have gained a significant competitive advantage by adopting a technology that allows quick and effective ad delivery of all new standard and emerging ad formats to all major video platforms.”

Panache Pure-Play Technology

Panache unveils a new angle on media mapping and delivery technology, by following video content to any third-party technology, making it easy to monetize content.

“With Panache, video publishers can now deliver advertising regardless of what technology is being used. Advertisers don’t care if you are watching shows on TV, the Internet, a handheld or a downloaded player,” said Robinson. “What they care about is being able to put their most effective advertising and formats in front of the viewer.”

Panache is working with the likes of Adobe Flash, Adobe Media Player, Microsoft’s Silverlight, select IPTV platforms and Cable’s tru2way™ set-top boxes.

“Success in online video hinges on the flexibility to follow the consumer,” said Anton Denissov, a video analyst at the Yankee Group. “Consumers can watch video on a TV, a computer, a mobile phone or a portable device. Advertisers need a universal solution to allow their ads to follow the consumer cost-effectively, regardless of the medium.”

Panache in Action

Of course video publishers, ad networks and advertisers want to see proof of significant returns on investment, which they can, because Panache are sharing how several large brands including Break Media, implemented the technology early to monetize video consumption.

“Break Media enables advertisers to reach the elusive, young male demographic with an unprecedented combination of quality, scale, and loyalty,” said Keith Richman, chief executive officer, Break Media. “With Panache’s groundbreaking technology, we are able to further our value proposition to advertisers by offering the flexibility of creating any type of ad experience in a matter of hours, not weeks.”

“”With Panache, our customers have even greater choice in implementing a customized solution that connects their video strategy with their advertising needs.”

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