OKI, Intel and Huashu Jointly Develop Next Generation Hybrid STB

by Grant Draper

Oki Electric Industry Co., Ltd., Intel K.K. and Huashu Digital TV Co., Ltd., have announced that the three companies have joined forces to create a Next Generation Hybrid Set Top Box (STB) to serve the digital home market in China.

The STB platform allows high-definition television broadcasts, video-on-demand and future valued-added services , reflects Huashu’s design experience, OKI’s video processing technologies and uses Intel CE 2110 media processor.

“The convergence of broadcasting and communication will create a new digital home market,” said Keizo Ikeda, President of Media-network Appliance Company at OKI. “OKI believes the Next Generation Hybrid STB will enable subscribers to leverage value-added services and help telecom carriers improve their profitability. From an early stage, OKI has provided IPTV STBs to a major telecom carrier in Japan. With this track record and with our advanced technologies, OKI’s ultimate aim is to contribute to China’s digital development.”

To increase the popularity of digital TV technology, telecom carriers in China have provided low-end set top boxes to their subscribers free of charge. However, these devices have limited the ability of subscribers to access value-added services, and free STBs have made it difficult for carriers to increase their profitability.

“With the coming digital home era, Huashu has been looking for a platform to enable carriers to promote home digitalization, enhance network intelligence, meet the needs of multiple home applications,” said Zhou Hong, Vice General Manger at Huashu Digital TV. “The Next Generation Hybrid STB, jointly developed by OKI, Intel and Huashu, is a perfect solution for such a platform, and with it, we aim to provide new value-added services to our subscribers while improving our average revenue per user.”

The Hybrid STB, boasts usage for both digital video broadcasting (DVB) and IPTV
And supports HDTV decoders including MPEG-2, MPEG-4, and H.264

The Intel CE 2110 media processor which includes a 2D/3D graphic accelerator is compatible including a Flash player, Java Virtual Machine (JVM) and a browser.

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